Design Principles in UI
Design principles are what UX/UI designers use intentionally or subconsciously in their day-to-day workflow. These are the fundamental rules that help achieve great results in
UX Metric – System Usability Scale (SUS)
The System Usability Scale (SUS) was created by John Brooke who, in 1986, created this ‘quick and dirty’ usability scale to evaluate different kinds of
UX Metric – Single Ease Question (SEQ)
SEQ is a popular UX metric used by researchers during usability studies to assess the complexity and usability of a task given to a user.
UX Metric – Net Promoter Score (NPS)
Net Promoter Score is a metric frequently used by product and design teams to quantify customer experience. Learn more about what it’s used for, when
Baby Duck Syndrome in UX
How to explain it when your users reject any new significant changes in UI? There’s an answer to it: Baby Duck Syndrome. The users tend
S.M.A.R.T. Goals Framework for UX Projects
S.M.A.R.T. goals framework is a great technique that allows you to define clear, specific, and measurable goals and potential outcomes in your UX projects. This
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