UX Metric – System Usability Scale (SUS)
February 20, 2021
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The System Usability Scale (SUS) was created by John Brooke who, in 1986, created this ‘quick and dirty’ usability scale to evaluate different kinds of
UX Metric – Single Ease Question (SEQ)
January 18, 2021
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SEQ is a popular UX metric used by researchers during usability studies to assess the complexity and usability of a task given to a user.
UX Metric – Net Promoter Score (NPS)
November 14, 2020
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Net Promoter Score is a metric frequently used by product and design teams to quantify customer experience. Learn more about what it’s used for, when
Baby Duck Syndrome in UX
September 17, 2020
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How to explain it when your users reject any new significant changes in UI? There’s an answer to it: Baby Duck Syndrome. The users tend
S.M.A.R.T. Goals Framework for UX Projects
July 27, 2020
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S.M.A.R.T. goals framework is a great technique that allows you to define clear, specific, and measurable goals and potential outcomes in your UX projects. This
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