UX Metric – Net Promoter Score (NPS)

Net Promoter Score is a metric frequently used by product and design teams to quantify customer experience. Learn more about what it’s used for, when to use it and how to calculate NPS.

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practical tips

  • Track NPS over time to benchmark it against past performance
  • Compare your NPS with other products in your niche
  • Use it as part of usability studies and as a follow-up question or survey
  • Complement NPS with other metrics and insights from various points along the user journey to get a comprehensive, actionable view of your customer experience performance.
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