Design Thinking is a design methodology that is used for solving design problems using human-centric approach. It allows to tackle ill-defined and complex user problems and provide creative and effective solutions to it through empathizing with the user. Design thinking process is iterative and basically consists of 5 phases: discovery, definition, ideation, prototyping and testing.
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practical tips
Practical Tips
- Design process is not linear, it has a parallel and iterative nature. Designer can dive into different phases depending on a situation.
- Use visual and object languages to communicate your ideas.
- Empathize with users to understand their psychological and emotional needs and what is meaningful to them.
- Generate ideas by alternating divergent and convergent thinking.
- Rapid prototyping is a powerful technique that allows to avoid a lot of debates and establish a shared understanding in the team. Use it all the time.
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1 thought on “Design Thinking Process Diagram”
Something that deserves more emphasis here is that the designer can dive into different phases depending on a situation. This means you can also START at (almost) any stage.
In particular, if stakeholders have a hunch about a solution, there is no problem skipping straight to prototyping and testing that from the outset. With this initial “origination” data, it’s then much more productive go to discover and define stages from there, particularly if the initial hunches turn out to be wrong.
Spending time in “discover, define, ideate” is mostly only really necessary if the designers are external consultants. Consultants need to learn about the domain that the in-house stakeholders are familiar with. The importance of “discover” is therefore often exaggerated in that context with “journey maps”, and other such initial artefacts essentially re-stating what most stakeholders will already know.