Understanding confirmation biases is crucial in user experience design. These patterns from human psychology and behavior can get in the way of making rational decisions and impede successful outcomes both in the design process and in user interactions. If you learn how to spot different biases you will be able to leverage them successfully in your design work. This is the 1st part of a cheat sheet series telling about the most popular cognitive biases.
Cognitive Biases in User Behavior (Part 1)
- Apply critical thinking to every problem or a case you’re trying to solve
- Build empathy towards users and try to look at a situation from different perspectives
- Use the method of 5 Whys to get to the crux of a problem
- Be open for a different perspective and always try to evaluate your decisions with the real users