User empathy map is a collaborative visualization technique that enables product designers to define and communicate information about the user: what user is thinking, saying, doing and feeling as they interact with a product. This exercise can be done collectively and helps teams better undestand user personas and set the stage for creating customer journey maps.
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practical tips
Practical Tips
- User empathy maps can capture one particular user or a group of users classified by a certain criterion.
- Use user’s quotes about what they’re thinking.
- Build the map based on data collected from user research.
- Communicate the map with stakeholders, collect different perspectives, iterate.
Inspired by: https://www.nngroup.com/articles/empathy-mapping/
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2 thoughts on “User Empathy Map Template”
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