User empathy map is a collaborative visualization technique that enables product designers to define and communicate information about the user: what user is thinking, saying, doing and feeling as they interact with a product. This exercise can be done collectively and helps teams better undestand user personas and set the stage for creating customer journey maps.
User Empathy Map Template
Yes, free. Just like that…
- User empathy maps can capture one particular user or a group of users classified by a certain criterion.
- Use user’s quotes about what they’re thinking.
- Build the map based on data collected from user research.
- Communicate the map with stakeholders, collect different perspectives, iterate.
Inspired by: https://www.nngroup.com/articles/empathy-mapping/