6 Gestalt Principles in UX Design

Visual grouping principles have been invented by Gestalt psychologists and are based on human’s innate ability to perceive objects as organized patterns and simplify complex compositions.

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practical tips

Practical Tips

  • Organize UI and content elements based on Gestalt principles to reduce user’s cognitive load and improve perception
  • Use the Proximity law to position logically connected elements together
  • Use the Similarity principle to achieve consistency in UI or composition
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