HEART Framework – UX Metrics Map

HEART framework from Google is a helpful tool for measuring the success of design solutions. It helps set up a user-centric approach on a team and classify UX metrics into 5 categories: happiness, engagement, adoption, retention and task success. The framework is widely used by many product teams and companies and allows them to leverage quantitative and qualitative user data in the design process.

Yes, free. Just like that…

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practical tips

  • Define UX metrics for every project. It’s important to measure the results of design efforts and understand how it impacts user experience and enhances the product’s value.
  • HEART framework is convenient for measuring large projects at scale but also its principles can be implemented for smaller tasks.
  • Make sure all your stakeholders are on board with the established metrics and you have a shared understanding of what you are measuring against.

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