SEQ is a popular UX metric used by researchers during usability studies to assess the complexity and usability of a task given to a user. It allows to get more qualitative data about a task and solicit information from users about how they feel about performing the task.
UX Metric – Single Ease Question (SEQ)
Yes, free. Just like that…
- Use SEQ as complementary data for Task Completion and Task Time metrics.
- There can be a case when the usability of a task is good, but the task itself can be complex. Please take it into consideration.
- There can be a case when users select “very easy” event if they failed to accomplish a task or there were some significant issues in the flow. Mark such cases as worth looking closer into.
- If there’s time, always ask a follow-up question “Why?” to get more context from a user.