UX Metric – Single Ease Question (SEQ)

SEQ is a popular UX metric used by researchers during usability studies to assess the complexity and usability of a task given to a user. It allows to get more qualitative data about a task and solicit information from users about how they feel about performing the task.

Yes, free. Just like that…

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practical tips

  • Use SEQ as complementary data for Task Completion and Task Time metrics.
  • There can be a case when the usability of a task is good, but the task itself can be complex. Please take it into consideration.
  • There can be a case when users select “very easy” event if they failed to accomplish a task or there were some significant issues in the flow. Mark such cases as worth looking closer into.
  • If there’s time, always ask a follow-up question “Why?” to get more context from a user.
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